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Points of Focus
- Strategy listed $250 Nike Air Jordans, with all nine sizes now sold out.
- Cards and digital wallets were available, but Bitcoin wasn’t listed at checkout.
- Strategy’s Shopify-powered store could support third-party Bitcoin payment providers.
Strategy listed $250 Nike Air Jordans carrying its Bitcoin branding, but Bitcoin wasn’t listed among the store’s payment methods. All nine sizes are now sold out, putting the checkout choice in contrast with Strategy’s 845,050 BTC treasury, acquired for $63.73 billion.
Strategy’s $250 Air Jordans sell out without BTC payments
The Strategy Store lists the shoes as “Strategy Nike Air Jordans” for $250. The product page describes a mid-top model inspired by the original AJ1, with custom branding, leather overlays and the Air Jordan Wings logo. It doesn’t describe the release as an official Nike or Jordan Brand collaboration.
All nine listed sizes, from 6.5 through 14, were marked sold out when checked on Sept. 9. Strategy hasn’t disclosed how many pairs were produced, so the sold-out status doesn’t show how much revenue the release generated.
Bitcoin wasn’t listed among the store’s displayed payment options. Conventional card and digital-wallet methods, including Apple Pay and Google Pay, were available. Strategy hasn’t publicly explained why BTC wasn’t offered.
Shopify supports third-party Bitcoin payment providers
Strategy’s privacy policy identifies Shopify as a company supporting the store and says payment processors collect transaction information to process customer orders.
Shopify’s own documentation says merchants can add cryptocurrency payment providers including BitPay, OpenNode and Strike. BitPay and OpenNode support Bitcoin and Bitcoin Lightning, while Strike supports Lightning payments. Availability can vary by region, account configuration and merchant eligibility.
That means Shopify doesn’t inherently prevent a merchant from accepting Bitcoin, but it doesn’t prove Strategy deliberately rejected a provider. There is no public evidence that Strategy tried to enable a Bitcoin gateway or why it chose its current checkout setup.
The absence of BTC at checkout contrasts with Strategy’s balance sheet. Its ledger lists 845,050 BTC acquired for $63.727 billion at an average price of $75,412 per coin. The latest reported purchase added 4,603 BTC for about $370 million on Aug. 31 at an average price of $80,318.
Strategy’s Sept. 7 share data still listed total holdings at 845,050 BTC.
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