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Japanese fintech and e-commerce giant Rakuten has announced the listing of XRP on its crypto platform Rakuten Wallet, enabling millions of users to spend the digital asset across more than 5 million merchants nationwide through Rakuten Pay.
🚨 🚨 BREAKING NEWS:
Rakuten Wallet launches XRP as a listed asset and payment method starting from April 15, allowing users to buy with Rakuten Points and spend at over 5 million merchants in Japan.. 📃 🪙 💰 🇯🇵 #XRP #RLUSD #XRPETF 💎 💎 💎 💎 💎 💎 💎 💎 💎 💎 pic.twitter.com/RqaqoIkc7S
— Kenny Nguyen (@mrnguyen007) April 13, 2026
The rollout, scheduled to begin April 15, 2026, marks one of the largest real-world payment integrations for XRP to date and signals growing mainstream adoption of cryptocurrency in Japan’s regulated digital payments ecosystem.
Rakuten confirmed that XRP will be added both as a tradable cryptocurrency and as a payment option within its expanding fintech ecosystem. Users will be able to:
Rakuten Pay currently serves 44 million users across Japan, meaning the integration instantly places XRP in front of a massive consumer base.
Once converted into Rakuten Cash, XRP can be used for everyday purchases including:
The system connects cryptocurrency directly to over 5 million merchant locations nationwide.
A key driver behind the rollout is Rakuten’s massive loyalty program, one of the largest in Japan’s digital economy. The company has issued more than 3 trillion Rakuten Points, valued at roughly $23 billion, and users will now be able to convert these points into XRP. This move effectively transforms everyday shopping rewards into cryptocurrency, creating a seamless bridge between traditional consumer spending and digital assets.
Analysts believe this integration could significantly accelerate cryptocurrency adoption by lowering the barrier to entry. Instead of purchasing crypto with cash, users can accumulate Rakuten Points through routine spending and convert them into XRP. This approach makes digital assets more accessible to mainstream consumers and encourages experimentation with crypto payments without requiring additional financial commitment.
Rakuten’s broader ecosystem further strengthens the impact of this rollout. The company operates a wide range of services including an e-commerce marketplace, digital banking, credit cards, mobile payments, and various financial services. By connecting XRP to this interconnected platform, Rakuten is positioning the cryptocurrency within everyday financial and shopping experiences.
Together, Rakuten’s ecosystem processes approximately 5.6 trillion yen in annual commerce activity, giving XRP exposure to one of Asia’s largest consumer networks. The scale of this infrastructure could play a significant role in pushing cryptocurrency usage beyond investment and into practical, daily transactions.
Alongside XRP, Rakuten Wallet will also add support for:
These assets will be available for spot trading as part of a broader crypto expansion strategy.
To encourage adoption, Rakuten is also launching a promotional campaign offering up to ¥100,000 in XRP rewards for eligible users.
Rakuten is moving cryptocurrency beyond trading and into daily commerce by embedding XRP into everyday consumer payments.
The rollout also strengthens Japan’s position as a global leader in regulated cryptocurrency innovation, as large fintech platforms increasingly incorporate digital assets into mainstream financial services.
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