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Eric Trump and Donald Trump Jr. renewed their Bitcoin advocacy in a CNBC interview at the World Liberty Forum, positioning BTC as the defining asset for under-50s with potential to reach $1 million.
This price prediction adds to a recent slew of positive trends despite a difficult start to the crypto year.
Eric rested his theory on BTC’s recovery from $16,000 lows two years ago and contrasted its volatility, natural for emerging assets, with low yields from traditional investments like municipal bonds or US Treasuries.
He pointed to rising cases of institutional adoption, citing firms like Fidelity with $12.5T AUM, Charles Schwab with $8.5T, JPMorgan with $3.6T, BlackRock with $14T, and Goldman Sachs as evidence of private wealth allocations rising to 5-10% crypto exposure.
Eric Trump serves as co-founder and executive at publicly traded Bitcoin mining and treasury company, American Bitcoin Corp (Nasdaq: ABTC). It was listed in September 2025 and currently holds approximately 6,039 BTC, ranking it among the top 20 largest corporate Bitcoin holders globally. He is also co-founder of World Liberty Financial, a platform focused on stablecoin infrastructure and broader digital asset services.
JUST IN: Eric Trump says Bitcoin is going to $1M
— Kalshi (@Kalshi) November 7, 2025
Notably, this is not the first time Eric Trump is making the prediction, previously making his stance known in 2024, and 2025.
Also during the World Liberty Forum, Goldman Sachs CEO David Solomon disclosed a small personal Bitcoin holding, describing it as “very, very limited” and positioning himself as an observer rather than a strong advocate, a significant shift from his comments in 2024 labeling BTC as speculative without clear real-world use. However, he acknowledged growing investor interest.
History was made yesterday.
The World Liberty Forum 2026 has officially wrapped, but the work is just beginning.
To every visionary, builder, and leader who joined us at Mar-a-Lago: Thank you.
We are building the future, and we are doing it together. 🦅☝️ pic.twitter.com/Uly3DQvRWW
— WLFI (@worldlibertyfi) February 19, 2026
Coinbase CEO Brian Armstrong, also speaking at the forum, blamed the recent Bitcoin weakness on market psychology rather than fundamentals or macro politics. He emphasized that volatility is a normal cycle and highlighted BTC’s decade-long outperformance (CAGR 200% vs. S&P 500 10%).
Market structure is making great progress, and I believe we're going to reach a win-win-win outcome.
A win for the crypto industry.
A win for the banks.
And, most importantly, a win for the American consumer. pic.twitter.com/t0WM3XUZX4— Brian Armstrong (@brian_armstrong) February 18, 2026
Armstrong argued that crypto legislation could advance under the Trump administration, describing a potential “win-win-win” for industry, banks, and consumers if a market structure bill reaches the president’s desk within months for long-term regulatory certainty beyond SEC leadership changes.
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