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XRP (XRP) has managed to hold above the key $1.10 level despite persistent weakness across the broader cryptocurrency market, as Ripple continues to strengthen its global presence through regulatory approvals and high-profile partnerships.
The token was trading around $1.11 on July 13, remaining relatively stable even as geopolitical tensions and cautious institutional sentiment weighed on digital assets.
While XRP’s short-term price action remains constrained by technical resistance, Ripple’s latest developments, including a major European license and new partnerships in sports and social impact, are reinforcing the company’s long-term strategy of expanding XRP’s utility and brand recognition.
The question for investors is whether these fundamental catalysts will be enough to overcome near-term market headwinds.
One of Ripple’s biggest recent milestones came in Europe, where the company received full authorization as a crypto asset service provider (CASP) from Luxembourg’s financial regulator, the Commission de Surveillance du Secteur Financier (CSSF).
The company has also continued expanding outside traditional financial services.
Ripple partnered with a nonprofit organization dedicated to helping unemployed US military veterans find work, committing to match public donations up to $10,000 as part of a broader initiative aiming to place 200,000 veterans into employment by 2030.
Ripple is joining #Giving4th — @America250's new movement to make Independence Day a national day of charitable giving.
We're matching donations to @CODE4Vets up to $10K. CODE funds the most effective organizations helping veterans get back to work, preparing them for the job…
— Ripple (@Ripple) July 4, 2026
In another high-profile move, Ripple announced a partnership with the University of Kansas athletics program that will place the XRP logo on Kansas Jayhawks jerseys. The agreement marks the first time a cryptocurrency brand has appeared on the uniforms of a major US college athletics program.
XRP 🤝 University of Kansas
History on a jersey patch: the first-ever crypto sponsorship of a major college athletics program starts today. https://t.co/9U9hWIpvq9
— Ripple (@Ripple) July 8, 2026
Despite Ripple’s expanding footprint, market participation remains mixed.
Retail traders continue showing confidence in XRP. According to CoinGlass, perpetual futures open interest has climbed back to around $2.3 billion, indicating fresh speculative capital is entering derivatives markets as traders anticipate a broader recovery.
Institutional investors, however, remain more cautious.
Spot XRP exchange-traded fund data shows continued weak demand following net outflows earlier in the week, suggesting larger investors are waiting for greater market clarity before increasing exposure. The divergence between rising retail participation and subdued institutional flows illustrates the uncertainty surrounding XRP’s short-term direction.
Broader macroeconomic conditions have also weighed on sentiment. Escalating geopolitical tensions in the Middle East have reduced risk appetite across global financial markets, limiting upside for cryptocurrencies despite positive company-specific developments.
Meanwhile, Ripple CEO Brad Garlinghouse revealed just how close the company came to shutting down during its legal battle with the US Securities and Exchange Commission (SEC). Speaking at the University of Kansas, Garlinghouse said Ripple seriously considered winding down operations after the SEC filed its lawsuit in 2020 before ultimately deciding to fight the case.
🚨 @bgarlinghouse reveals how close @Ripple came to shutting down
"We almost decided to shut down the company when the SEC sued us… Ripple would distribute XRP to shareholders and be gone.
Him & Chris Larsen chose to fight instead.
The rest is history. 🔥 @JoelKatz https://t.co/SVOsDh6HBF pic.twitter.com/g9KyBoM7Ak— Xaif Crypto (@Xaif_Crypto) July 12, 2026
Technically, XRP has stabilized above the psychologically important $1.10 level, but buyers still face several key resistance zones before a stronger recovery can take shape.
The first hurdle sits near $1.14, followed by the 50-day exponential moving average (EMA) around $1.17. A sustained move above those levels would improve bullish momentum and could open the door toward the 100-day EMA near $1.28.
Momentum indicators have started to improve. The relative strength index (RSI) has recovered to around 53, moving back above neutral territory, while the moving average convergence/divergence (MACD) histogram has turned positive, suggesting bearish momentum is gradually fading.
However, XRP remains below its major moving averages, and institutional demand has yet to confirm the improving technical picture.
For now, XRP’s resilience above $1.10 suggests buyers continue defending the asset despite broader market uncertainty. Ripple’s growing regulatory footprint in Europe and expanding partnership network strengthen the long-term investment narrative, but a decisive break above $1.17 will likely be needed before the market begins pricing in a more sustained bullish trend.
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