Bitmine Pitches Ethereum’s TAM Rerating to Amazon and Nvidia as ETH Slides to $1.7K

 

By Abhinav Tewari // July 9, 2026 @ 07:58 AM Make AlphaWire Logo preferred on Google News
Ethereum (ETH) Price Analysis - Down

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Points of Focus

  • Bitmine compared ETH’s structural shift to the TAM-driven revaluations of Amazon, Nvidia, and JPMorgan.
  • ETH slid to $1,738, down from a high of $1,753, testing the 50-day EMA resistance.
  • Bitmine’s model implies BMNR could reach $4,000-$5,000 if ETH hits $250,000.

 

Ether (ETH) traded at $1,739.31 on the daily chart, down 0.17% on the day, according to TradingView data. The candle opened at $1,742.32, reached a high of $1,753.23, and fell to a low of $1,720.31 as ETH slipped further from the $1,800 resistance zone it tested earlier in the week.

The pullback came the same day that Bitmine Immersion Technologies (BMNR), the largest corporate holder of ETH, published a seven-part thread on X arguing that Ethereum is entering a total addressable market (TAM) rerating comparable to those of Amazon, Nvidia, and JPMorgan.

 

 

 

Bitmine’s Amazon, Nvidia, and JPMorgan comparison

Bitmine’s thread opened by citing US Treasury Secretary Scott Bessent’s June 23 remarks at the Economic Club of New York’s America 250 Gala Dinner, framing them as validation of crypto’s TAM expansion.

Bessent’s actual remarks, delivered under his third of five stated principles on economic statecraft, name digital assets, stablecoins, and tokenization as areas where the United States “should not consign itself to the sidelines,” according to the Treasury Department’s published transcript. The speech does not name Ethereum, ETH, or any specific blockchain, a distinction Bitmine’s framing omits.

 

Bitmine then laid out three historical analogies.

Amazon’s share price moved from $6 in 2000 to $6 again in 2,010 before the Amazon Web Services-driven expansion took it to $241 currently, a 40-fold increase it attributes to the shift from bookseller to hyperscaler.

 

TAM - Amazon. Source: Bitmine
TAM – Amazon. Source: Bitmine

 

Nvidia moved from $1 in 2007 to $1 again in 2016 before the ChatGPT and Blackwell era pushed it to $197, which Bitmine credits to a shift from gaming to AI infrastructure.

 

TAM - Nvidia. Source: Bitmine
TAM – Nvidia. Source: Bitmine

 

JPMorgan moved from $58 in 2014 to $334 currently following its acquisition of Bear Stearns, which Bitmine frames as a shift from a US bank to a global bank.

 

TAM - JPMC. Source: Bitmine
TAM – JPMC. Source: Bitmine

 

Bitmine’s thread concluded that ETH is entering a comparable “2.0” phase driven by agentic AI demand, stablecoin settlement, and enterprise tokenization.

 

A disclosed conflict worth naming

The thread’s final section models BMNR’s own share price against hypothetical ETH price levels: $300-$500 at $22,000 ETH, $1,200-$1,500 at $62,500 ETH, and $4,000-$5,000 at $250,000 ETH, based on a coefficient Bitmine describes as 0.015 multiplied by its ETH holdings plus per-share accretion.

 

BMNR ETH. Source: Bitmine
BMNR ETH. Source: Bitmine

 

Bitmine holds 4.8% of the total ETH supply and describes its own stock as carrying “high beta” to ETH’s price. A company publishing a price target for its own equity, derived from price levels for the asset it holds, is a disclosed conflict of interest rather than independent analysis, and the underlying ETH price targets, $22,000-$250,000, are themselves multiples of ETH’s current price with no stated timeline attached.

 

Technical levels to watch

The daily ETH/USD chart and technical data from TradingView show price sitting above the shorter-dated moving average (MA) stack and below the medium- and longer-dated MA stack. The 10-day exponential moving average (EMA) at $1,729.61, 10-day simple moving average (SMA) at $1,724.54, 20-day EMA at $1,715.32, and 30-day EMA at $1,733.83 all sit below the current price and show an upward signal.

 

Daily ETH price chart. Source: TradingView
Daily ETH price chart. Source: TradingView

 

The 50-day EMA at $1,799.25 and the Hull MA at $1,769.29 sit above the current price, both showing a downward signal and marking the same resistance cluster that capped ETH’s advance toward $1,800 earlier this week. The 50-day SMA at $1,779.55 sits between the current price and that cluster.

The relative strength index (RSI) reads 51.77, just above the neutral 50 line. 

The average directional index (ADX) reads 23.96, indicating a weak-to-moderate trend rather than a strongly directional move. 

The moving average convergence/divergence (MACD) at negative 0.85 shows an upward signal as it narrows toward the zero line, while Bull Bear Power at 32.38 shows a downward signal.

Immediate support sits at the day’s low of $1,720.31, with the 20-day SMA at $1,679.75 and the Ichimoku Base Line at $1,679.13, the next cluster below. 

Resistance sits at the day’s high of $1,753.23, followed by the 50-day EMA and Hull MA cluster at $1,769-$1,799. A close above that cluster would mark the first close above the 50-day EMA since ETH’s June selloff, while a close below $1,720.31 risks a retest of the $1,680 zone.

 

What comes next

Bitmine’s TAM thesis is a multi-year structural argument resting on ETH becoming a settlement layer for agentic AI, tokenized finance, and enterprise commerce, a case the company has been building since its treasury strategy began and one that will take years to confirm or falsify. The chart in front of traders this week says something narrower: ETH is still below its 50-day EMA, still fighting the same $1,750-$1,800 band that has capped every rally attempt since June, and the TAM narrative has not yet translated into a technical breakout.

Whether Bessent’s speech becomes the institutional tailwind Bitmine is framing it as, or whether the reference to digital assets proves broader than Ethereum-specific, is a question the coming weeks of CLARITY Act developments and stablecoin policy will likely answer well before the TAM analogy plays out on any chart.

 

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Abhinav Tewari

Abhinav is a researcher and author specializing in cryptocurrency, blockchain, and Web3, translating complex protocols into actionable insight for institutions and builders. Drawing on experience across digital marketing, management, and research, he focuses on tokenization, stablecoins and payments, DeFi, and real‑world assets, with rigorous analysis of protocol economics, security, governance, and layer‑2 scalability.

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