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Bitcoin traded at $63,490.30 on Tuesday, up 0.2% over seven days, as investors weighed Strategy’s latest treasury sale. BTC remained near $63.5K after the disclosure, despite the company selling the coins below its portfolio-wide average acquisition price.
How Strategy used the proceeds matters more than the sale’s size. The company used BTC proceeds to meet preferred-dividend obligations and repurchase STRC shares, extending the role of its Bitcoin reserve within its financing model.

Strategy sold 1,638 BTC between July 27 and Aug. 2 for $104.73 million at an average price of $63,957, according to its Aug. 3 SEC filing. The company allocated $52.4 million of the proceeds to preferred-stock dividends and $52.3 million to STRC share repurchases.
Combined with cash raised through MSTR share sales, the Bitcoin proceeds helped Strategy repurchase 912,143 STRC shares for $81.2 million during the week.
The sale price sat about 15.2% below Strategy’s $75,419 average Bitcoin purchase price. The filing reports the company-wide average rather than the cost basis of the specific coins sold, so it does not establish Strategy’s realized loss on the transaction.
Breaking: Strategy Sells 1,638 BTC to Fund Preferred Dividends and STRC Buybacks
Strategy sold 1,638 BTC for $104.7 million between July 27 and August 2 at an average price of $63,957. The company used roughly half of the proceeds to fund preferred-stock dividends and the… pic.twitter.com/gitNJ9D1UP
— Wu Blockchain (@WuBlockchain) August 3, 2026
The 1,638 BTC represented about 0.19% of Strategy’s pre-sale holdings, making the sale small relative to its overall treasury. The use of those proceeds carries greater significance because Bitcoin funded obligations tied to Strategy’s preferred securities.
Michael Saylor later separated his personal Bitcoin position from the company’s capital decisions. He said Strategy has disclosed since 2020 that it may buy or sell BTC to manage capital.
When I say “Never Sell Your Bitcoin,” I speak as one saver to another. I have never sold mine. Not one satoshi. Strategy is a public company, not my wallet. Since 2020, it has disclosed it may buy or sell $BTC to manage capital. Our shared conviction in Bitcoin remains unchanged.
— Michael Saylor (@saylor) August 3, 2026
Demand from US spot Bitcoin ETFs offered a counterweight to Strategy’s sale. The funds recorded $170.1 million in net inflows on Aug. 3 after a $265.4 million outflow on July 31, according to Farside Investors.

On Aug. 3, BlackRock’s IBIT recorded $111.4 million in net inflows, while Fidelity’s FBTC added $33.4 million. The inflows added fresh institutional demand during the same period, though the data do not show whether ETF buyers absorbed Strategy’s specific sale.
Bitcoin now trades below a closely grouped set of short-term moving averages. CoinGecko placed its seven-day range between $62,241 and $65,305.
Barchart’s daily data showed the 20-day moving average at $64,132.86 and the 50-day average at $64,158.30, creating a resistance cluster near $64.1K. Its 14-day Relative Strength Index stood at 47.4, showing neither strong buying momentum nor an oversold market.

A sustained move above $64.2K would return attention to the weekly high near $65.3K. A loss of $63K would bring the seven-day low near $62.2K back into focus.
Strategy ended Aug. 2 with 842,138 BTC and a $4 billion US dollar reserve.
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