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Bitcoin (BTC) traded at $63,114.19 at the time of writing, holding above the $63,000 level even after Strategy disclosed the sale of 3,588 BTC worth about $216 million to strengthen its balance sheet. The transaction briefly pushed prices lower on Monday before buyers stepped in to absorb the additional supply.
Fresh US spot Bitcoin exchange-traded fund (ETF) inflows helped stabilize the market following the selloff, while the company’s decision to rebuild its cash reserves eased concerns about near-term financing pressure. The recovery suggests investors are weighing the purpose behind Strategy’s sale as much as the sale itself.
Strategy sold 1,363 BTC between June 29 and June 30 for about $80.8 million at an average price of $59,256, followed by another 2,225 BTC between July 1 and July 5 for $135.2 million at an average price of $60,773. The proceeds increased the company’s US dollar reserve to $2.55 billion, providing funding for preferred stock dividend obligations and interest payments.
The company still holds 843,775 BTC, representing more than 4% of Bitcoin’s maximum supply of 21 million. That scale made the sale an important test for the broader market because Strategy remains the world’s largest corporate holder of Bitcoin.
Strategy has sold 3,588 $BTC for $216 million to fund dividends on our Digital Credit securities. As of 7/5/2026, we hodl ₿843,775 in our BTC Reserves and $2.55 billion in our USD Reserves. https://t.co/Cssgz29Psj
— Michael Saylor (@saylor) July 6, 2026
The market reaction also differed from previous episodes involving large corporate transactions. Bitcoin briefly fell after the filing became public before recovering much of the decline within hours, indicating that the market treated the transaction as treasury management rather than a shift in Strategy’s long-term Bitcoin strategy.
Fresh institutional demand also returned through US spot Bitcoin ETFs.
According to SoSoValue data, US spot Bitcoin ETFs attracted $266 million in net inflows on July 6. BlackRock’s IBIT accounted for about $209 million, marking its first meaningful buying session after 11 consecutive trading days of net selling.
According to SoSoValue data, on July 6 (Eastern Time), Bitcoin spot ETFs recorded a total net inflow of USD 266 million, with BlackRock’s IBIT posting the largest single-day net inflow at USD 209 million. Ethereum spot ETFs recorded a total net inflow of USD 29.082 million, led… pic.twitter.com/LspHuB2ki8
— Wu Blockchain (@WuBlockchain) July 7, 2026
Those inflows arrived only a day after Strategy’s filing, helping counter concerns that corporate selling would overwhelm demand. They also showed continued institutional demand despite headlines surrounding Strategy’s sale.
Several research firms argued that the sale addressed financing risk rather than creating new pressure on Bitcoin’s price.
Grayscale head of research Zach Pandl said Strategy’s actions could restore confidence in the company’s financing structure by increasing cash reserves instead of relying more heavily on new fundraising. Bitrue Research Institute’s Andri Fauzan Adziima reached a similar conclusion, saying the stronger reserve position reduced near-term financing pressure after dividend obligations became a growing concern.
Grayscale Research believes @Strategy's Bitcoin $BTC sale last week may reduce financing risk and support Bitcoin price stability.
The recent ~$216M sale boosted Dollar reserves to cover ~17 months of dividend payments. The rebound in $STRC suggests investors are responding… pic.twitter.com/pEPUJAEYjD
— Grayscale (@Grayscale) July 6, 2026
That view helps explain why Bitcoin recovered quickly after Monday’s initial selloff despite the additional supply entering the market.
Bitcoin continues to hold above key support, although buyers have yet to confirm a broader trend reversal.
Bitcoin continues trading above the important $63,000 support area after recovering from last month’s drop below $60,000. The 50-day exponential moving average (EMA) near $65,700 remains the next major resistance. A sustained move above that level would strengthen the short-term recovery structure.
Support below the market remains concentrated between $61,000 and $63,000, where previous buying interest and liquidation zones have attracted demand during recent pullbacks.
The broader picture still calls for caution.
JPMorgan analysts warned that Strategy’s formal Bitcoin sale policy introduces a new dynamic because the company can now act as both a buyer and seller, depending on financing needs. Bernstein, on the other hand, maintained its $150,000 year-end Bitcoin target, noting the current market decline remains smaller than those seen at the end of previous cycles.
Fresh ETF inflows and Strategy’s stronger cash position have helped stabilize sentiment, but the company’s remaining Bitcoin sale authorization, broader macro risks, and resistance near the 50-day EMA around $65,700 continue to define Bitcoin’s next major test.
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